Projects
Rippl
Rippl is a full-stack platform connecting local businesses with student ambassadors, enabling streamlined marketing campaigns and student-led micro-influencing. As co-founder and design lead, I led all visual and UX design efforts—creating a cohesive brand identity, logo, and interactive mockups using Figma and Adobe Illustrator—while developing scalable digital design systems that enhanced user engagement and fueled platform growth.
The Problem
As students at Duke University, my co-founder and I noticed how much local Durham business rely on Duke Students to maintain consistent revenue. While social media marketing brings traffic to national brands and businesses in large cities, local businesses need marketing that is specific to their demographic.
The Solution
Rippl functions as a modern barter system between university students and local businesses. Through the app, businesses offer discounts and free products to students in exchange for simple social media promotion. With this two-sided marketplace model, both parties get what they want: on-campus marketing and endless student benefits.
My Role
As design lead, I was in charge of all creative and visual elements. I drove the end-to-end design process, from defining the visual direction to crafting high-fidelity interfaces and systemized components, ensuring consistency, usability, and a strong brand presence across the product.
Tools
Figma
Adobe Illustrator
Next.js
Web Development
The development of the Rippl web page began with low-fidelity wireframes to define core user flows, information hierarchy, and platform functionality. After establishing the brand identity, including the logo, color palette, and typography, I created high-fidelity mockups in Figma, where interaction states and responsive layouts were refined. Finally, I translated the designs into a live product by implementing the system in Next.js, ensuring scalability and a seamless user experience across devices.
My Creative Process
My creative design process begins with a visual exploration of mood, tone, and audience through curated color palettes and reference research. I then manually design logos and core brand assets in Adobe Illustrator, focusing on clarity, versatility, and strong visual identity. These elements come together as a cohesive design system that guides typography, layout, and interaction decisions.
Patched
Patched is a patchwork jacket, serged and sewn to breathe new life into old denim. Together, the squares of denim tell a new story. They represent my loved ones and our memories, which, when united, create my identity, carrying legacy and community everywhere I go. The jacket is a statement of sustainability; old clothes should not be discarded and contribute to excess waste, but they can be reborn into something new and beautiful.
Recycled denim, thread, and metal buttons
26" x 24"
My Creative Process
The jacket was constructed using a modified pattern, and each pattern piece was carefully composed and serged using denim scraps.
